An actionable guidebook that shares the nitty-gritty of managing a business blog.
The Business Blog Handbook
- Learn the secrets of a professional managing editor…
- … strategies to get results that grow your business…
- … tools and templates to make your job easier…
Available NOW on:
Why a Book on Running a Business Blog?
9 out of 10 B2B businesses do content marketing. The competition for attention is fierce. And a blog can consume tons of time and resources without actually getting results.
If you want to know how to run a business blog and leverage it for growth and exposure, this book is for you. In addition to the nitty-gritty of running a blog, you’ll find strategies, techniques, and ideas for integrating your blog with your sales and growth efforts and using it for better results.
There's more to running a business blog than uploading some blog posts and hitting publish. Learn the secrets of the pros, and turn your business blog into an effective marketing machine.
Who Should Read This Book?
Create a world-class blog without having to invest a lot of time so you can run a blog and still have time for your business.
Get real results—and make it look easy, while you're at it. No other book gives you an actionable guide to succeed at your job.
Knowing what goes on behind the scenes—the business goals and strategies—will make you a better writer.
About the Author
Kathryn Aragon is a marketing consultant, trainer, and author. She has managed industry-leading blogs for brands such as Crazy Egg and Consulting.com.
She co-authored The Advanced Guide to Content Marketing with Neil Patel and Next-Level Content Marketing with Ted Box.
Whether writing, speaking, or consulting, her goal is content that converts—helping businesses not just to create content but to leverage it for traffic and growth.
Follow her on Twitter.