The Business Blog Handbook
A Step-by-Step Guide to Running a Business Blog that Drives Traffic and Accelerates Growth!
Blogging used to be easy. Just type your thoughts and hit “Publish.” If your business ran a blog, it was an easy way to distinguish yourself since the mere fact of having a blog brought traffic and engagement.
But those days are gone.
Today, 9 out of 10 business have a blog, which means getting attention is hard. Getting traction is even harder. What used to be fun is now hard work.
Today, to get results from your blog, you need to be strategic. Your articles need to be best-of-class, and you need to be able to connect your blog to bottom-line business results like sales, traffic, and lead generation.
When I launched my blog, there was no quick-start guide. Businesses were encouraged to adopt content marketing, but we were only given the “why,” not the “how.” So I had to figure it out on my own, one slip-up at a time.
Since then, I’ve had countless friends and colleagues reach out to pick my brain about how to effectively run a blog or leverage it for better results. The Business Blog Handbook was inspired by them. This is the brass-tacks instruction manual I wish I’d had. I hope it paves your road to blogging success and gives you a smooth ride along the way.
Why You’ll Love The Business Blog Handbook
If you want to understand how to run a business blog and leverage it for growth and exposure, this book is for you. In addition to the nitty-gritty of running a blog, you’ll find strategies, techniques, and ideas for integrating your blog with your sales and growth efforts and using it for better results.
Many people think running a blog is easy. Just upload some blog posts, hit publish, and your job is done. In their minds, this encompasses content marketing, but they wonder why they don’t see an uptick in traffic, engagement, and brand authority.
There is a better way, and it gets far better results.
At its most basic, that’s our goal for this book. We’ll show you how to get results from your business blog—whether you’re a beginner or an experienced professional.
About the Author
Kathryn Aragon is a marketing consultant, trainer, and author.
She has managed industry-leading blogs for brands such as Crazy Egg and Consulting.com. She co-authored The Advanced Guide to Content Marketing with Neil Patel and Next-Level Content Marketing with Ted Box.
Whether writing, speaking, or coaching, her goal is content that converts—helping businesses not just to create content but to leverage it for traffic and growth.
The Business Blog Handbook is currently in production. The talented Rebecca Tillman-Young is designing the cover artwork and laying out the contents.
We’ll produce a paperback and ebook version of the book, and we’re aiming for publication in June.